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It has long been understood that business success depends on who you know as much if not more than what you know. However, while great advances have been made to analyze and leverage documented knowledge very little success has been achieved in the realm of ‘Human Capital’. This ‘Human Capital’ is the value of people both in terms of who they know and the ‘actionable knowledge’ that resides in their heads. While documented information represents cold facts, ‘actionable knowledge’ represents the understanding that a person brings to such information and how that information can be applied to a changing environment.
Catelas focuses on understanding human relationships - how they interact and commuicate across an extended enterprise. The implications of such human interactions have a major impact on virtually all departments of an organization, ranging from sales generation to white collar crime
Catelas is used for both Early Case Assessment & Identification. Traditional keyword and search based approaches generate a very high false positive count, but more importantly miss the right content. The investigative process is iterative and consequetly both costly and unpredictable.
Catelas delivers an Early Case Assessment report which
- Validates the custodian list – collect the right people first time
- Uncovers missing custodians on day one - including people in external companies
- Determines whose email to collect before you collect
- Eliminates on average 30% of the custodians per case
- Reduces unnecessary review by 95% without using keywords
In addition, to providing very early (pre-collection) case assessment and litigation risk assessment, Catelas delivers a predictable cost framework. Our unique Relationships Forensics approach has enabled our clients to generate savings of up to $1 million per annum depending on the scope and type of cases.
Email as a threat to Information Security. Where is your information going?
A recent study by the MIS Training Institute revealed that eighty percent of chief information security officers (CISOs) believe that employees and contractors present a greater threat to their data than external hackers. These employees simply email company confident information to external webmail addresses.
“According to our findings, 59% of employees who leave or are asked to leave are stealing company data. Moreover, 79% of these respondents admit that their former employer did not permit them to leave with company data.”
Source: “Data Loss Risks During Downsizing” by Ponemon Institute LLC, February 23, 3009
Almost all of the approaches to dealing with data loss and investigating incidents have tended to be extremely content-centric and reactive in nature. In order to investigate an incident email from archives and back-up tapes need to be collected and laptops seized. This process is time consuming, costly and very disruptive to the business.
The benefits of the Catelas Proactive Incident Response approach:
- Investigate incidents without collecting email from servers, laptops & tapes
- Unobtrusively uncover information flow to webmail & competitors
- Identify inappropriate but non-obvious relationships
- Investigate overseas operations (e.g. FCPA) without collecting local hard drives
Catelas can analyze the email transport log files from email servers to uncover the entire network of an organization. These log files contain no content, yet Catelas patent pending algorithms can analyze millions of emails in minutes to uncover undisclosed affiliations, in appropriate relationships and abnormal information flow – all without collecting a single email. Only when an incident has been confirmed, is content collected and processed.
Compliance monitoring & investigations are based on either a percentage random sampling or the use of predetermined keywords. While a requirement of doing business, keyword sampling is now understood to not be as effective at actually reducing risk as was originally thought. The large number of false positives and false negatives illustrate the problem of searching for the unknown.
With the arrival of mobile email, email volume growth is now once again at 40% year on year (Forrester). Additionally, the user is more sophisticated and is aware that emails are being monitored and consequently tends to use non-obvious words. This means that the cost of collecting and investigating email is increasing while the probability of finding the 'smoking gun' using search is decreasing.
The Catelas Relationship Forensic solution allows compliance and risk professionals to quickly investigate Suspicious Activity Reports, Incident Reports or Data Leakage events WITHOUT COLLECTING A SINGLE EMAIL. This allows investigations to be conducted in minutes not weeks and does not require the additional IT costs associated with collecting emails.
Catelas allows you to:
- Analyze email communications traffic WITHOUT COLLECTING EMAIL
- Reduce the time to investigate an incident by over 90%
- Easily determine who is involved both inside and OUTSIDE your company
- Quickly uncover who is communicating with whom and when
- Proactively investigate many more cases in less time, reducing your risk profile
- Determine better keyword search terms based on the better investigative success
Catelas holds the log of every email communication in the company allowing it to uncover the networks that exist within a company and out to its partners, clients and even private webmail accounts. Investigations can be conducted by an analyst with no special IT or forensic training. Should a case need to move to litigation, Catelas can tag the email communications that are relevant, generate a report and then these emails can be pulled from the email archive system or collected from back-up tapes.
Catelas fundamentally reduces business and regulatory risk by allowing investigations to be conducted and resolved quickly and easily. This allows Catelas to proactively investigate many more cases – something that would not be possible with a traditional tool as the time and effort required would be prohibitive.
In order to reduce costs, many corporations are providing law firms with less data that is needed to properly form an opinion on the matter. Clients are pre-culling the data themselves either based on fast processing or preliminary keyword lists. The result is external counsel is presented with an incomplete picture of the matter. While this approach may appear effective in reducing costs it does significantly increase risk as a proper litigation liability assessment is just not possible.
The Catelas Early Case Assessment solution allows law firms to address their clients’ need for a predictable cost process while at the same time delivering a comprehensive and early assessment report on the matter. These reports not only uncover the networks between custodians and non-custodians, but also detail the communications tagged and available for review.
Catelas is the first pure-play Early Case Assessment solution on the market today. Typical use cases include:
- Employment Law
- Regulatory enquiries
- Industrial espionage
- Fraud
- FCPA
- Product Liability
- Anti-trust
- M & A due diligence
Catelas delivers an Early Case Assessment report within a week of data load that allows the attorneys to become smarter earlier in the process and better advise their clients on case strategy (settle, negotiate, dismiss etc.).
Sales Management
Given the tough market conditions today, sales managers need to be increasingly nimble in focusing their teams on the right opportunities. Follow the money is an adage used by many successful sales teams. Sales organizations are becoming increasingly complex, responsible for multiple products, often across multiple business groups or regions. Revenue is lost or delayed because the sales force was not aware of a potential opportunity. Using our visual sales relationship maps, Catelas is helping sales leaders with a dashboard approach that optimizes resource allocation and is driving more predictable sales revenue. Key applications include:-
- Strategic Account mapping – understanding who has strong relationships in key accounts, how active and real are those relationships and are those relationships with the key decision makers
- Integration of sales teams – re-aligning sales teams by geography, product group or customer type and understanding where there are critical gaps or un-necessary overlaps
- New account penetration – monitoring the progress of sales individuals in developing relationships into new accounts
- Sales Forecasting – driving more predictable sales revenue forecasting by monitoring account activity with key decision makers. Early warning system for ‘deals going quiet’
Channel Management
Companies that sell products and services through channel or partners often find themselves increasingly distanced from their real customers. They lack a direct link or communications network with the end user. Driving sales through a channel organization is often about such connectedness. The ability to forecast channel sales with certainty or to drive increased sales (and productivity) through the channel are key parameters for success. Catelas is helping channel leaders with a dashboard approach that optimizes resource allocation and is driving more predictable sales revenue. Key applications include:-
- Channel mapping / coverage – clearly identify and visualize by geography, market vertical or product group the effectiveness of your channel footprint. Establish how well your own company is supporting the channel and how they are supporting your end user customer base
- Deal Registration – manage your end user customer acquisition process accurately and factually by assigning customers to partners based on their strength and breadth of relationships and by customer activity levels
- Partner churn – using the same fact-based metrics (customer activity and relationships) identify top and bottom performers
Catelas automatically uncovers the organizational networks that exist within companies and immediately outside. Traditional organizational analysis tools are manual, time consuming and static. Catelas delivers the next-generation of organizational analysis software for the enterprise: automatic, fast, dynamic, flexible, and user-controlled. It will show you the real organization chart and how that changes over time, and it will provide an objective, fact-based approach to making decisions.
Within established organizations Catelas has been able to provide rapid insight to management: confirming concerns (and leading to an almost immediate restructuring of the organization); identifying issues to investigate; helping deliver cultural change. It has also improved the management of large-scale (>50 people) projects.
Within organizations undergoing mergers or major restructuring it can help you to achieve value faster and with lower risk, and to help people from the two organizations work together more effectively. It also provides greater control over the integration or restructuring process.
It allows management or change teams to see:
- The dynamic organizational landscape of the entire company and how strong the connectivity is between individual people and between parts of the organization. This can cover specified areas of the business, the entirety of one or more companies, or include the extended enterprise of partners, suppliers and customers
- How people self-organize and the extent to which wide-ranging, diverse teams are being formed
- Organizational areas of weaknesses which allow management to be alerted to such points of risk as they form
- The ‘health of connections’ between key individuals, which can act as a warning when such connections show signs of failure. This is critical in any early warning system that can alert management to failing projects, processes or poorly functioning teams. Such early intervention can allow problems to be fixed or projects to be closed down or re-directed, preventing the waste of many millions of pounds.
Catelas doesn’t need to be integrated with any databases so can be installed quickly (two days in one large financial services company) and without risk of disruption to critical systems.
In the early stages Catelas can support clients with consultancy around the organizational business issues, advising companies which issues they should be addressing. |
