Overview

Catelas leverages social network analysis and behavioral science algorithms to analyze communications data, like email, IM, telephony and email server log files. These interactions are used to uncover and display the networks that exist within companies and between the employees of companies. Additionally, relationships between employees and external parties such as private webmail users, competitors and other parties can be uncovered.

Catelas is the leading provider of organizational analysis software to the market and currently addresses the needs of three markets:

1. eDiscovery, Information Security & Compliance: more effectively uncover and manage the litigation, security and compliance risks of your business. Catelas Relationship forensics is the first solution to capture and analyze every single email communication in the entire organization enabling professionals to better understand and address risk, while simultaneously decimating the associated costs
2. Sales Force Optimization: uncover the relationships within your company that can accelerate your growth and help uncover the latent cross-selling revenue of your business
3. Organizational Analysis for Management: uncover the networks that underpin processes and better manage your business in a dynamic economy environment

Relationship Forensics

Catelas Relationship Forensics specifically impacts the following functions:

1. Early Case Assessment: quickly ascertain the scope, cost and risk associated with an incident or case making you better prepared, earlier. Determine if there is a case, who is involved (internal & external) and uncover all relevant content.
2. Identification & Collection: determine who and what to investigate BEFORE collecting a single email or pulling data from computers. Eliminate the need to re-collect later, avoid spoliation. Eliminate early irrelevant custodians and avoid over collection.
3. Information Security and Compliance: quickly uncover inappropriate relationships, non-obvious connections and webmail infomation theft by dynamically monitoring communications patterns of employees, partners and consultants inside and outside your organization.
4. eDiscovery Litigation: reduce the number of custodians by 30% and cull the content by 95% all in 80% less time than traditional content search based solutions. Generate savings of up to $1 million per annum depending on the scope and type of cases.

The strength of a relationship is made up of the strengths inherent in a set of primary relationship characteristics.

Above figure shows how the result of a company search details the target person, various routes to that person and associated Relationship Strengths

RED: Very Strong Relationship
GREEN: Strong Relationship
BLUE: Regular Strength Relationship
GREY: Weak Relationship

Sales Force Optimization

Companies are looking to increase revenue & competitiveness within their sales and business development organization. The Catelas platform can enable your sales organization to

1. Increase direct sales by uncovering existing relationships between your organization or those of your partners and the prospect. These relationships, hidden until now, may provide visibility, guidance or sponsorship within the ongoing sales cycle.
2. Increase revenue per client by better facilitating cross selling between groups. Strong relationships with existing clients can be uncovered and used to facilitate the introduction of other products and services from the rest of the organization.
3. Reduce sales cycle times by better identifying the entire experience of the sales organization. Technical, product or service experience can be captured and used to help select the best resource for each task.
4. Protect existing revenue by uncovering existing or emerging relationship weaknesses with your key clients. Should your key sponsors with the client leave that organization, when would you know that those that replaced them favored your competitor? Catelas provides an early warning system should relationship levels weaken with key clients.
5. Uncover latent Relationship Capital. Often the strongest relationships with clients and prospects is not in the sales force but rather with your professional services organization, customer support or even partners and contractors external to your company. Identify these connections and leverage the strongest connections to expedite your sales cycle.

The Catelas Sales Force Optimization solution helps companies drive more revenue faster and at a lower cost improving the average revenue per sales person.

Organizational Analysis

Catelas provides management with the following operational insight:

1. Organizational planning/informal networks: have an objective, fact-based view of the key people who hold the organization together; keep them, develop them and use them appropriately; when key people leave, understand the potential impact before the event and identify the contacts that need to be re-established for the business to continue after these people have left
2. Organizational integration: understand how well communication operates between (and within) functions (e.g. for product development); monitor the impact of management actions to improve communication
3. Organizational change (including restructuring and post-merger integration): assist cultural change (e.g. moving to a more customer-centric organization); identify potentially redundant processes; identify the key linkages that need to be replaced when parts of the organization are restructured; monitor how effective the communication is between two previously separate organizations and show how this changes over time in response to management initiatives
4. Project collaboration: monitor the health of large-scale projects, providing an early warning of communication weaknesses (and allowing faster action to keep the project on track and avoid wasted cost)